From January 26th to 31st, 2023, my friends and I came to Pu‘er in Yunnan to visit coffee plantations and production bases. We felt the rapid development of the Yunnan Pu‘er coffee industry in recent years, from “no one knows in the deep mountains“ to the current reputation of “fragrant Yunnan“, the persistence and innovation power of coffee practitioners have enabled the Yunnan coffee industry to take its own path out of the predicament. In the future, we strive to use our own strength to help the local coffee industry upgrade, support rural revitalization and bring more products to every corner of China and the world.